eCommerce design for a cause. The premise is, "Buy Scents, Support Causes - Because It's Common Sense To Help Out." User-centered design encourages consumers to support social issues that are difficult to talk about.
Logotype is designed to emphasize the play on words and includes a subtle human figure reaching out the arms of the 't' below the 'o.'
Color palette conveys a trustworthy brand, the freshness of the scents, and appeals to both genders.
Products and the message are set on a clean background, and include social media integration.