I developed an identity for online brand ambassadors for Ithaca College, in collaboration with the creative copywriter. We used the SocialToaster platform so that this could be handed off to the social media team after I designed and developed all assets, optimized for display.

Goal: Create a logo that works in conjunction with the Ithaca College brand and embodies the generating of "social buzz" online.

Ensured successful handoff with the director of digital strategy, to teach best practice use for campus partners.