Nexxus Hair Care | Packaging

Nexxus Hair Care | Packaging

Unilever came to us wanting improved sustainability and premiumisation for the Nexxus line.

On an interdisciplinary team, my ability to bring out the strengths of others increased our success. We developed packaging that greatly reduces cost and materials, enhances the usability through design of the bottle, and utilizes a more cohesive labeling system across the brand.

The new dispensing mechanism creates a more premium experience with less waste and less mess, and unifies the brand's shelf presence.