Sustainability at RIT came to us with the need to increase awareness and engagement on campus. This website redesign is based on user research and testing, and integrates multimedia and social media content.
On a team of 9, my role was field research, ideation, generating and simplifying website content, conducting card sorting, and storyboarding for a promotional video.
Credit to MacKenzi Martin for multimedia production
Conducting user testing of the old site, and new interactive prototype