Lead Product & UX Designer

I'm Alaina Gardner, a Lead Product Designer with 10+ years of experience designing and building scalable SaaS and eCommerce platforms.

Currently leading UX strategy, design systems, and front-end implementation for a Shopify ecosystem supporting 1,500+ artist storefronts and the internal tools used to manage them. Read more

Due to client confidentiality, my most recent projects can't be shared publicly. Email me for additional case studies and project details.

Selected Projects

Truly Free Home Subscription eCommerce & Retention Strategy

Designed and improved the end-to-end direct-to-consumer subscription experience for a brand featured on Good Morning America.

Led UX design for CoApp’s enterprise SaaS tools with streamlined onboarding, error prevention, and a scalable design system

CoApp Enterprise B2B SaaS Suite

Led end-to-end product strategy for CoApp’s B2B SaaS suite, including management platform, application, and AI tools focused on workflow training.

Lead UX design for Syracuse University Self-Study web application with accessible layout and accreditation-focused navigation

Syracuse University Interactive Self-Study Platform

Created a custom reaccreditation app for the Newhouse School at Syracuse University, one of the nation’s top communication schools.

UX overhaul for QUALITYstarsNY education platform with improved site architecture and accessibility-first design system

QUALITYstarsNY Quality Improvement Platform for Early Learning

Led the redesign of CUNY’s Quality Rating and Improvement System (QRIS) platform, making it easier to manage and access for educators and families.

Guthrie Community Credit Union website redesign thumbnail showing modern, member-first financial UX

Guthrie Community Credit Union

Redesigned the digital experience and CMS for a regional credit union, making complex fintech tools like rates and calculators feel simple and approachable.

NYMAC health platform redesign thumbnail showing accessible genetics care tools

NYMAC Health Platform for Genetics Care Access

Designed an accessible, multilingual health platform to help families and providers find genetics care, streamlining discovery and supporting regional programs across multiple states.

Custom Shopify storefront for Fringe + Co. featuring bold product imagery and dynamic category layout

Fringe + Co. Custom Shopify Storefront

Designed and developed custom features for Fringe + Co.’s Shopify site, driving conversions and supporting rapid seasonal launches.